SMART HEALTH Project

On May 15, 2025, NOVA IMS hosted a progress meeting of the Smart Health project, funded by the Fundação para a Ciência e a Tecnologia (FCT).

The session brought together Dr. Miguel Arriaga and Leonor Quelhas Pinto (DGS), Lourenço Palma dos Reis and Nádia da Cruz (LAICOS), Cristina Oliveira and Professor Nuno António (NOVA IMS), Professor Mário Augusto de Carvalho Boto Ferreira (FPUL), Celso Zanini and Professor Diego Costa Pinto (NOVA IMS), alongside the NOVA Marketing Analytics Lab team.

During the meeting, participants shared updates on ongoing research and discussed the next steps toward integrating artificial intelligence and behavioral science into public health strategies.

By combining data-driven insights with behavioral research, Smart Health seeks to create more inclusive, efficient and people-centered health solutions, supporting professionals and policymakers in building a healthier future for all.