PUBLICATIONS
Research Article — Psychology & Marketing
Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services.
Rafael Wagner, Diego Costa Pinto, Diogo Hildebrand, Natália Araújo Pacheco, Gurpreet Dhillon, Márcia Maurer Herter
National & International Conferences
Consumer Tech & Healthcare @ NOVA Health Conference
Diego Costa Pinto
Consumer Vulnerability and AI in Healthcare Services @ 25.ª Conferência da Associação Portuguesa de Sistemas de Informação
Diego Costa Pinto, Mariana Girão Carrilho
Towards a Smart Health Approach: A Framework and Research Agenda for Artificial Intelligence in Health Promotion @ 25.ª Conferência da Associação Portuguesa de Sistemas de Informação
Diego Costa Pinto, Leonor Quelhas Pinto, Miguel Telo de Arriaga, Mariana Girão Carrilho, Rafael Wagner, Simoni Rohden
Powered by AI? The Role of AI-Driven Devices in Goal Pursuit @ 2025 Academy of Marketing Science 49th Annual Conference
Diego Costa Pinto, Diogo Hildebrand, Gurpreet Dhillon, Leonor Quelhas Pinto, Márcia Maurer Herter, Rafael Wagner
Innovating Healthcare Services with Conversational AI: The Role Of Empathy And Vulnerability In Patient Satisfaction @ 2025 Academy of Marketing Science World Marketing Congress
Diego Costa Pinto, Mariana Girão Carrrilho
Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? @ 2025 Academy of Marketing Science World Marketing Congress
Dana Harrison, Diego Costa Pinto, Ana Valenzuela, Thomas Martin Key, Melanie Richards
Artificial Intelligence in Health Promotion: A Framework and Research Agenda @ AIRSI2025
Diego Costa Pinto, Leonor Quelhas Pinto, Mariana Girão Carrilho, Miguel Telo de Arriaga, Rafael Wagner, Simoni Rohden
Master Thesis
Artificial Intelligence in the National Health System: Assessment of Patient Satisfaction and Trust in Primary Care Services
Camal, S., NOVA Information Management School
Empathy’s Impact on Patient Satisfaction: A Comparison of Human and Chatbot Interactions in Healthcare
Gomes, A. M. G., NOVA Information Management School
The Impact of Gamification in Smartwatches on Goal Pursuit and Engagement: Mediating Effects of Addiction and Self-Identity
Lima, C. S., NOVA Information Management School
DGS Vaccination Dashboard
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Preliminary analysis of online mentions of the Directorate-General of Health (DGS) in the context of vaccination campaigns (2020–2025). The dataset includes +200k public posts in European Portuguese, mostly from Portugal, with some from Portuguese-speaking communities abroad. Sources include social media and digital news outlets. Data may contain automated or AI-generated content, including anti-vaccination narratives.








